iGaming Consultancy

About TAG Media
TAG Media has two simple goals: To effect change and deliver results. Since our inception, we have provided products and services to our clients in the iGaming and Social Gaming spaces to optimise the way they do business – with the end result being performing marketing operations and programmes. We effect change to the way iGaming businesses operate and market – notably through the affiliate, paid media and third party marketing channels. This sees us further explore the evolution of customer journeys, user experiences, conversion rate optimisation and lifetime value generation to more recent challenges, such as compliance, public affairs, social responsibility and cyber resilience.
iGaming Industry Services
Change Management
Running effective performance marketing operations requires iGaming businesses to work as efficiently as possible. TAG Media has developed ground-breaking products and services to optimise processes that positively influence the most vital parts of an iGaming operator's business: customer journeys, player acquisition, staff performance & development and corporate compliance. We work with clients to effect real change that allows them to deliver short and long term results.
Public & Industry Affairs
As a burgeoning industry, iGaming continues to drive innovation. Innovation breeds resistance. TAG Media works with clients to assist them in developing and executing strategies to help them understand and control their strategic position in the public and industry landscape across key jurisdictions and markets, anticipating the challenges that resistance brings and working with operators, affiliates and trade associations to help them overcome them to grow effectively in the evolving world of iGaming regulation and public policy.
Business Development
Whether you are looking to expand your product offering, enter new markets or establish new partnerships, TAG Media has an unrivalled network in the iGaming market and is ideally placed to build and execute development plans as you seek to grow your business. Equally, if your chosen path requires fundraising or you are seeking to sell, merge or acquire operations or intellectual property, TAG Media offers brokerage solutions to iGaming clients to find suitable investment partners.
Paid Social
1 in every 3 minutes spent online is spent on social media. This provides a huge opportunity for businesses to reach out to their current & prospective target audience. TAG Media offers strategic planning, media buying & analytics services to help iGaming operations reach a wider audience and more targeted demographic to achieve objectives efficiently whether they be user acquisition, retention, branding or a combination.

iGaming Affiliate Services
Master Affiliate
TAG Media acts as a master affiliate (or super affiliate) providing ongoing recruitment of leading affiliates who can aid with the development and awareness of the brand and renowned for driving significant player volume and profitability. We will focus on affiliates known for delivering a tailored ecology balancing quality and volume in your markets of choice, coordinating efforts and budget targets with those in-house and agency teams focusing on other marketing channels.
Affiliate Management
TAG Media offers tailored affiliate management solutions involving the management of day to day operations of iGaming affiliate programs, taking all necessary steps to progress the program’s commercial development, with a view to sustained deployment or handing over operations to in-house teams.
Affiliate Brokerage
In partnership with SMP Partners, we offer exclusive deal brokerage and M&A Transactional Support and Advisory Services to iGaming affiliates looking to explore their business' value and conclude a partnership or sale. TAG Media is ideally positioned to act as a broker for buying and selling parties and working in conjunction with SMP Partners to facilitate corporate transactions
Growth Hacking
TAG Media offers and delivers affiliate programs an impetus jab designed to cure any ailments that restrict performance by offering an immersive, quick fire consultative hack that will improve efficiency of affiliate operations and deliver markedly better results for you and your affiliates. Whilst this is a tailored, often investigative, service, expect to receive a critical examination of how you segment and target existing and prospective affiliate partners, advice for affiliate managers on how to balance firefighting with proactivity, harsh words on what isn't working and why - and a clearly defined path to salvation based on over 36 years of iGaming affiliate marketing knowhow.

Key Facts

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Meet the Team
Tom Galanis
Tom Galanis
Managing Director
Tom Galanis is an iGaming affiliate marketing specialist, with 11 years of industry under his belt. Tom has led the development and management of 24 affiliate programs for companies as illustrious as bet365, the Gala Coral Group and the Rank Group. Tom provides affiliate management, master affiliate recruitment and broader iGaming & social gaming consultancy services to start ups and established operations, such as Playstudios, the San-Francisco based company behind the renowned myVEGAS titles. He was inducted in to Global Gaming Business’ 40 Under 40 class in 2015 and is a commissioned writer and regular conference speaker, having featured prominently in a wide range of industry publications and conferences around the world.
What We Do
  • Change Management
  • Affiliate Marketing
  • Paid Search & Social Marketing
  • Conversion Rate Optimisation
  • Revenue Maximisation
  • Public & Industry Affairs
  • Compliance & Social Responsibility
  • TAG Partners – Full Marketing Mix & Beyond
Who We Do It For
  • iGaming Operators
  • Social Casino Operators
  • Affiliate Marketing Companies
  • Third Party Marketers
  • Industry Trade Associations
  • iGaming Software & Games Providers

TAG Partners


Following the acquisition of GameOn Affiliates, TAG Media remains in partnership with GameOn and will continue to trade as GameOn Affiliates within the iGaming affiliate industry. Visit GameOn to find out more about the services we collectively offer.


TAG Media is partnered with AI PIXL enhancing our consultancy and management solutions to include real time bidding and programmatic marketing. Visit AI PIXL to find out more about the services we collectively offer.



Based in neighbouring Royal Tunbridge Wells, our partner BrandBit offers a full range of brand, web and app development services to the iGaming industry. Visit BrandBit to find out more about our partner.

Find Us

Corporate Address: TAG Media Limited, Unit 413, Metal Box Factory, 30 Great Guildford Street, London, SE1 0HS