Our friends at InstaCasino have some news – they have just acquired the operator ChanceHill.com. We are impressed to see what I guess started as a white label grow as quickly as this to be in a position to acquire a fellow iGaming Cloud licensee. Might white label consolidation be a new thing for 2017?
Press Release reads as follows:
InstaCasino.com has acquired www.chancehill.com for an undisclosed amount, in a deal that was settled on the 27th of February 2017. The website, database and all assets where transferred to the new owners as at 01.03.2017.
InstaCasino was the first partner to strike a white label deal with iGamingCloud back in September 2015. The online casino’s core markets are Norway, Sweden, Finland, Germany, Canada and the UK.
CEO of InstaCasino, Allan Bjerkan, had the following to say:
“This is a crucial moment in the company’s history. We have a well defined strategy of rapid organic growth for our brands, and we believe Chance Hill will fit beautifully into that strategy.
We already had the resources needed to take on a project like this, and given that Chance Hill is on the same platform as InstaCasino, we believe it will be a very smooth transition for us.
This will boost our visibility in the UK, which is a regulated market where we are looking for a bigger market share. We have already started improving the site, and thus players can expect to see many improvements each passing day.
In the next weeks the number of games on the site will double, up to more than 1000 games on desktop and 500 games on mobile. On top of this we will be improving the sites functionality and the speed of the website, while removing existing bugs.
On a slightly longer timeframe we are looking to add a Sportsbook to Chance Hill, which we believe will complement the brand perfectly.
Chance Hill will be connected to our existing affiliate program www.honestpartners.com, so this will also serve our partners very well.”