29 February 2016 - 16:44, by , in Affiliate Programs, No comments

GameOn Affiliates, a leading iGaming affiliate consultancy, has struck a deal with CyberPlay Management Limited to recruit affiliates in the UK market for their VIKS.com brand, which launched to the online sportsbook and casino market in February 2016.

Led by Tom Galanis, GameOn Affiliates will help define VIKS.com’s launch in the United Kingdom, strategically targeting affiliates keen on fostering a long term partnership with the startup, who possess significant industry experience and knowhow in their ranks, including iGaming marketing veteran Silvia Hoppe, the company’s Chief Brand Officer.

Speaking about the partnership, Galanis said: “I cannot wait to start building partnerships for Silvia and the team at Cyberplay. They have a fantastic pedigree of building online gambling brands and VIKS is a really interesting proposition. One of the key focuses we will have in recruiting affiliates in the highly competitive UK market will be on the business’ understanding of the long game and that will form the basis of the deals we do.”

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